It’s an unusual flex for a golf resort to broadcast surging green fees and busy tee sheets, but French Lick Resort says the Pete Dye Course is set at a “luxury premium rate” and 2023 pre-bookings are up more than 300-percent. The hometown of NBA legend Larry Bird is also one of America’s legendary golf destinations with Indiana’s No. 1 and 2 ranked “courses anyone can play”, the Pete Dye Course and Donald Ross Course. Built in 1907, the resort features the legendary West Baden Springs Hotel with its 200-foot atrium, a full casino and sports book, regular schedule of concerts, trolley tours, murder mystery weekends and more.
“With the growth and popularity of the game since the pandemic, we have seen a significant increase in demand for our golf courses, both in regular tee times and golf packages,” said Dave Harner, French Lick’s director of golf. “Traditionally, golfers would wait to book packages in the spring or last-minute in the summer thinking they might find greater value. But since the pandemic, the demand and the resurgence of travel – both golf and leisure – golfers have even been booking as early as last fall to guarantee the best tee times.”
The Hall of Fame package includes a one-night stay at either the French Lick Springs Hotel and Casino or the West Baden Springs Hotel, a day of unlimited golf on The Pete Dye Course, a day of unlimited golf at The Donald Ross Course, unlimited use of the driving range and practice facility, bag storage, and shuttle service. The package starts at $480 per person per day, our advice: book now because business is booming in Indiana.
“Even the Pete Dye Course, which is set at a luxury premium rate, and has limited play to enhance the overall golfer experience, has seen its rounds go up by 58 percent since 2020,” explained Harner. “Overall, it has been very exciting to see the influx of golfers visiting the resort and the economic impact it is having on the communities of French Lick, West Baden and Orange County.”
But how does the resort juggle a 58-percent Dye Course tee time increase (since 2020) without bringing the pace of play to a screeching halt? Perhaps the Dye Course was quiet in 2020 and the 58-percent increase has normalized the tee sheet, and not overwhelmed it?
Visit: www.frenchlick.com for more information.