Golf Gets a Girl Ahead

Sandra Day O’Connor, Cameron Diaz, Catherine Zeta-Jones, Vera Wang, Celine Dion, Anne Murray, Sharon Stone and Condoleezza Rice are but a few of the hundreds of famous women who are avid golfers. But you don’t have to be rich, famous or particularly athletic to enjoy the game.

In today’s competitive business environment, women can’t afford to NOT to play golf. It’s one of the few sports that are widely accepted in the workplace as a way to build relationships quickly and close deals. And don’t forget, as I mentioned earlier, executives who play golf on average earn 17 percent more than those who don’t.

When the water-cooler talk turns to bogies and birdies, you’ll be able to participate and, who knows, might get invited to play. Adrienne Wax, co-author of ‘Even Par: How Golf Helps Women Gain the Upper Hand in Business’, says “If you can talk about golf, all of a sudden you have a reason to talk to the CEO or your boss two levels above you.”

“Outside the office, you can communicate differently with your higher-level peers and get to know one another in a way that the office can’t provide. Being able to talk golf in the office gives you a chance to bond with the bigwigs. If you can talk about golf, suddenly you have reasons to talk with the CEO.”

aw3Andrew Wood is an author and CEO of Legendary Marketing, a Tampa/Orlando-based ad agency. He is the world’s leading expert on golf, resort, destination and real estate marketing although his successes go far beyond these core industries. Author of over 40 books including; Confessions of a Golf Pro, Desperately Seeking Members,  The Golf Marketing Bible, The Hotel and Resort Marketing Bible and Legendary Advice. Andrew has spoken to thousands of audiences worldwide and was the top ranked speaker at 97.7% of the events where he spoke on sales, marketing, entrepreneurship or leadership. A pioneer in Internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world for his ability to craft a winning strategy, generate leads and increase income!

SHARE.

Previous

Next