Sneak Preview: Titleist 718 Irons

Here are the prototype Titleist 718 irons — this week at both the PGA Tour’s Quicken Loans National and the European Tour’s HNA Open de France, Titleist Tour Reps and members of the Titleist Golf Club R&D team will be busy fitting players into prototype 718 irons, answering their performance questions and gathering their feedback and data.

Perhaps the greatest attribute of these irons are that they’re so beautiful that no one will throw them. That’s game improvement, right?

However, Titleist’s greatest achievement continues to be their domination in the golf ball sector. An industry where the sharks swim fast and often, at The Travelers Championship “#1 Ball if Golf” was played by 108 players. That’s more than six times the nearest competitor with 17 and more than all competitors combined. Everyone loves a brand new Pro V and here’s how we know: nothing hurts more than opening a brand new sleeve and yanking one in the drink.

Oh, the agony.