A round of golf is played with all five senses fully engaged for it’s not just the beauty of the course that connects the round with our brain but the smells as well.
Golf has an amazing variety of smells from a rich array of sources:
• The rich smell of fresh leather as you pull on a new glove
• Fresh cut grass in the morning
• The earthy odor of a perfect divot
• Clean pine forests
• Sweet-scented flowers
• Salty ocean air
• Cool mountain air
• Dry sweet desert
• Lush vegetation
• The distinctive whiff of Club Man colognes found in the locker room of every decent club in the USA!
Andrew Wood is an author and CEO of Legendary Marketing, a Tampa/Orland-based ad agency. He is the world’s leading expert on golf, resort, destination and real estate marketing although his successes go far beyond these core industries. Author of over 40 books including; Confessions of a Golf Pro, Desperately Seeking Members, The Golf Marketing Bible, The Hotel and Resort Marketing Bible and Legendary Advice. Andrew has spoken to thousands of audiences worldwide and was the top ranked speaker at 97.7% of the events where he spoke on sales, marketing, entrepreneurship or leadership. A pioneer in Internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world for his ability to craft a winning strategy, generate leads and increase income!
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