Greg Norman, David Frost, Ernie Els and several other pro golfers make wine, but there aren’t many beer brewers on the PGA or European Tour. Not sure why. Frankly, it doesn’t make any damn sense at all.
Pro golfer Graham DeLaet and Idaho-based craft brewery Payette Brewing Company are wise ones. They’ve partnered to brew, Prairie Baard Golden Ale. Born and raised in rural Saskatchewan, Canada; DeLaet ended up on the Boise State golf team and never left the area. Today, the Bronco Hall of Famer and his family live about 10 miles from campus.
This isn’t DeLaet’s first go at the beer business. Back in 2016, he launched his beer in Western Canada and it was a hit. Graham wanted to bring his craft beer to the United States and after meeting with Mike Francis of Payette Brewing Company, it was clear Prairie Baard had found its ideal partner. Both men are passionate about good beer, the blue-collar lifestyle and the Pacific Northwest.
“I have always had a love for craft beer and I am so excited about our partnership with Payette Brewing Co.,” said DeLaet, “It is a natural move for us to bring Prairie Baard to the people of Idaho and the Northwest who share the same Blue-Collar qualities as the hard working folks I grew up with in the prairies.”
The wheat gives the beer a tart crisp finish, as well as adding bright biscuit and cracker-like characteristics. The hops bring additional strong and citrus aromas to the refreshing and crushable ale that lands at a modest 20 IBU and 5% ABV.
Prairie Baard will operate as a standalone beer in the United States and through the partnership, Payette Brewing will take care of production, distribution, and sales of the beer, while Graham DeLaet and his team will lead the brand’s marketing.
Payette founder and owner, Mike Francis, is excited about the partnership and mentions, “When Graham approached me with the idea of helping his dream come true and getting Prairie Baard beer produced and sold in the Pacific Northwest, I knew it would be a perfect fit. It’s not only a great beer, but it has an awesome story, similar values and we’re excited about everything we can accomplish together.”
For the launch, Prairie Baard has partnered with the Albertsons Boise Open, PGA Tour Web.com event, to serve the beer at the golf tournament from September 13th – 16th , 2018 in Boise, Idaho. People will also have a chance to try the beer, meet Graham DeLaet and hang with the Payette Brewing team on Wednesday, September 12th, 2018 at 13th Street Pub and Grill in Boise, Idaho from 4:00 pm – 6:00 pm and again on Thursday, September 13th, 2018 at Big Al’s in Meridian, Idaho from 6:00 pm – 9:00 pm.
Following the launch, Prairie Baard Golden Ale will be available in stores and in Payette’s Tap Room year-round in six-pack twelve-ounce cans and on tap at bars and restaurants across Idaho.
No one from World’s Best Golf Destinations has tried a Prairie Baard Golden Ale, but we’re interested. Very interested.