Everyone knows that playing golf is good for their business and career, or do they?
Certainly, in the past, there were countless articles on the benefits of business golf but anyone under 40 may have missed them. All you see in the press nowadays is how the game is declining and golf courses are closing. A 28-year-old executive could be forgiven for not appreciating the amazing value of golf to business.
With the media constantly banging on about the demise of golf, anyone could be forgiven for thinking that golf as a business tool is finished. Sure, participation is down, but 25 million players in the US alone is not exactly a small number. Then, when you look at the number of top CEO’s, sports stars, movie stars and entrepreneurs who are avid golfers, those numbers are actually pretty impressive.
Andrew Wood is an author and CEO of Legendary Marketing, a Tampa/Orland-based ad agency. He is the world’s leading expert on golf, resort, destination and real estate marketing although his successes go far beyond these core industries. Author of over 40 books including; Confessions of a Golf Pro, Desperately Seeking Members, The Golf Marketing Bible, The Hotel and Resort Marketing Bible and Legendary Advice. Andrew has spoken to thousands of audiences worldwide and was the top ranked speaker at 97.7% of the events where he spoke on sales, marketing, entrepreneurship or leadership. A pioneer in Internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world for his ability to craft a winning strategy, generate leads and increase income!
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