“All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend,” said Mark McCormack, founder of IMG.
If you are in business or just need to make contacts, the golf course is the perfect place. There is plenty of time between shots or while waiting for the group in front of you to talk about your product or service.
Street Directory reports that: “Executives who play golf experience an 85 per cent better chance of securing a business deal on the golf course than through conventional methods of marketing.” This makes sense as a golf course is an extended boardroom of sorts, with the added bonus of being both more relaxed and comfortable.
When I lived and played in California, one of my friends arranged 40 mortgages (or refi’s) a month without ever leaving the club. He just showed up every day, played with someone new and then arranged for his wife to meet them in the bar after the round with all the paperwork.
I am astonished that every real estate broker, accountant, stockbroker, car dealer, lawyer, dentist and chiropractor doesn’t play golf. Where else can you encounter 400-500 perfect prospects for your business? There is simply no better place for anyone offering professional services to sell than the local golf club. If you have a friend who fits this bill and doesn’t play, suggest they at least get a social membership to connect them with this valuable market. Trust me, they will thank you.