Golf Provides Unparalleled Business Face Time

Where else can you spend four quality hours with your company CEO or valued customers?
With today’s busy schedules, most of us are lucky if we can get five minutes. There is simply no other sport with the amount of quiet time between shots that allows for wide-ranging conversations and the exploration of mutual interests. If you are walking or with a caddy, so much the better.
“You can learn more about a person in four hours golfing than a life time of meetings.” So said Mark McCormack, founder of IMG, the world’s largest sports agency and author of What They Don’t Teach You at the Harvard Business School. Not only do people reveal themselves by what they say but also by how they handle themselves on the course.
Do they play by the rules and control their emotions or do they fudge and blow a fuse? Paul Fireman, founder of Reebok and owner of Liberty National Golf course, agrees, “When you go on a golf course with a person for four hours, you build a relationship in four hours that could otherwise take you 40 years to get. You have an understanding of the person. Golf teach es you a great deal: integrity, patience, perseverance.

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