You know how hard it is to give the perfect prize or gift to a client or special someone. Well, when that person is a golfer it’s easy to give a small gift that makes a big impact. A golf book, logoed hat or towel from St Andrews can quickly and cheaply enhance any relationship. Likewise a golf cap, logoed shirt or sweater always goes down well.
Golf vacations are a winner as are gift cards for rounds of golf at a very special course. A new pair of golf shoes in classic white is a nice idea. Or a series of lessons from the local PGA pro will be much appreciated because we all yearn to play better!
Think carefully, however before giving impressive gifts such as clubs or even bags. In common with NASCAR fans, golfers are very loyal to their brand. I played McGregor for twenty years because that’s what Jack played! If the friend you are buying for has a Titleist visor, Titleist bags, Titleist woods and Titleist irons, unless there has been some serious rumbling about the performance of his current equipment, it’s a pretty sure bet that a new set of Callaway’s may not hit the mark.
I was always amazed at tournaments in the UK where the winner was presented with a new putter or driver as a prize. If you have just won an event, the last thing in the world you are going to do is ditch your current putter or driver.
Care must also be taken with novelty gifts such as the must-have Kermit the Frog head cover, which may be somewhat wasted on those unfamiliar with the Muppets.
When all else fails, simply opt for a dozen Pro V1 golf balls. In the unlikely event that the recipient does not appreciate that particular brand, they are more trade-able than gold bullion!
Andrew Wood is an author and CEO of Legendary Marketing, a Tampa/Orlando-based ad agency. He is the world’s leading expert on golf, resort, destination and real estate marketing although his successes go far beyond these core industries. Author of over 40 books including; Confessions of a Golf Pro, Desperately Seeking Members, The Golf Marketing Bible, The Hotel and Resort Marketing Bible and Legendary Advice. Andrew has spoken to thousands of audiences worldwide and was the top ranked speaker at 97.7% of the events where he spoke on sales, marketing, entrepreneurship or leadership. A pioneer in Internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world for his ability to craft a winning strategy, generate leads and increase income!