Once upon a time, there was fashion and there was golf fashion. The two were split church and state.
Things have changed and high-fashion has entered the world of golf. J.Lindeberg helped lead the charge and now there are now several golf fashion brands with modern lines, cuts, and style. At the PGA Merchandise Show, we saw the launch of Charles Vane, a high-end clothier based in London and made in Italy. Other brands such as Bonobos Golf, Peter Millar, and TravisMathew operate in this space also.
And there is G/FORE. Founded by Mossimo Giannulli, creator of the Mossimo brand — he saw a need to insert a bit of color into golf. He started with his colorful line of golf gloves. G/FORE offerings now include apparel, shoes, hats, umbrellas, belts and golf bags for men, women, and youth.
Bubba Watson, brand ambassador for G/FORE could not have timed it any better. He laced up his G/FORE Hightop Disruptors and won the Genesis Open at Riviera Country Club, his first win in two years.
Bubba and G/FORE have a lot in common — they looked at how everyone else was doing and went the other damn way.
Cheers to originality.